Strategy Analytics
Why social scheduling and transactional email belong in one tool
Running Buffer alongside Postmark means two logins, two analytics views and no way to connect a post to the revenue it produced. Here is what that costs.
Blog
On publishing, and getting delivered.
Practical writing about cadence, deliverability and running both halves of what your company sends.
Deliverability Email
SPF, DKIM and DMARC, explained without the jargon
The three DNS records that decide whether your transactional email reaches the inbox — what each one actually proves, and the order to set them up in.
Publishing Workflow
A posting cadence small teams can actually keep
Most social calendars fail in week three. A schedule built around batching and evergreen re-queues survives contact with a normal working week.
Deliverability Email
Transactional vs marketing email: the line matters more than you think
Mixing the two on one sending domain is the fastest way to send your password resets to spam. Here is where the line sits and how to keep it.